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What does an advertising agency do?
An advertising agency plans, creates and places paid campaigns on behalf of brands. A full-service shop typically covers strategy, creative development, media planning and buying, and campaign measurement — while specialist shops focus on one slice such as direct response, out-of-home or performance media. The best agencies pair a clear point of view on your audience with the production muscle to ship campaigns fast.
How to choose an advertising agency
Start with the channel where you need to win. An agency with case studies in paid social will structure creative testing very differently from one built for TV and radio buys. Ask to see work for brands at your budget level, not just their flagship accounts, and ask how many creative variations a typical campaign gets — modern paid media rewards volume and iteration far more than a single polished hero ad.
What advertising agencies cost
Most agencies price on a monthly retainer, a percentage of media spend (commonly 10–20%), or a project fee for defined deliverables. Retainers for small and mid-size brands usually start around $3,000–$10,000 per month; media commissions make sense once spend passes six figures a year. Always separate the media budget from the agency fee so you can compare proposals on equal terms.
Where AI-generated creative fits
Ad accounts burn through creative faster than traditional production cycles can refill them. Many brands now pair their agency relationship with AI UGC tools like Klip Kanvas to generate video ad variations in minutes — keeping the agency focused on strategy and media while the creative pipeline never runs dry.
Browse the directory
Curated organizations from verified business data — listings with a website and phone are ranked first.
360 ELEVATED Marketing. Advertising, and Public Relations.
Salt Lake City, UT 84041
Avigma Tech LLC | Mobile app, Web development and Digital Marketing Agency in Missouri
Kansas City, MO 64053
Organization listings aggregated from publicly available business data.
Frequently asked questions
What is the difference between an advertising agency and a marketing agency?
An advertising agency focuses on paid campaigns — creative production and media buying across channels like paid social, search, TV and radio. A marketing agency covers a broader mix that can include organic content, email, SEO, brand strategy and lifecycle work. Many firms do both, so judge by their case studies rather than their label.
How much does it cost to hire an advertising agency?
Small and mid-size brands typically pay $3,000–$10,000 per month on retainer, or 10–20% of media spend once budgets grow. Project-based campaigns can run from a few thousand dollars to six figures depending on production complexity. Ask for fee and media budget as separate line items.
When should a business hire an advertising agency?
Hire an agency when you have a proven offer and enough budget for the fee plus meaningful media spend — usually at least $5,000–$10,000 per month combined. Below that, most brands get further with in-house effort plus self-serve tools for creative and media.
What should I look for in an advertising agency's portfolio?
Look for brands at your size and budget level, results stated as numbers (ROAS, CPA, revenue lift) rather than adjectives, and evidence of creative iteration — dozens of ad variations per campaign, not one hero spot. Channel-specific wins matter more than industry awards.
Do advertising agencies produce the ads themselves?
Full-service agencies have in-house creative and production teams; media-focused shops often outsource production or expect the brand to supply assets. Confirm who makes the ads, how many variations are included, and what revisions cost before signing.
How long does it take to see results from an advertising agency?
Expect 4–6 weeks for onboarding, tracking setup and first campaigns, then 60–90 days of testing before performance stabilizes. Direct-response campaigns show signal faster than brand campaigns, which are usually measured across quarters.
What is a typical advertising agency contract length?
Three to six month initial terms are standard, moving month-to-month afterwards. Be cautious of 12-month lock-ins from an agency you have never worked with — a good agency earns renewal through results, not contract clauses.
Can I run ads without an agency?
Yes — platforms like Meta and Google are built for self-serve, and AI creative tools such as Klip Kanvas generate ready-to-run UGC video ads without a production team. Many brands run in-house until scale or channel complexity justifies an agency.
How do advertising agencies measure success?
Direct-response engagements track ROAS, cost per acquisition and incremental revenue; brand engagements track reach, lift studies and share of search. Agree on one primary metric and a reporting cadence before launch so both sides define success the same way.
Should I choose a local advertising agency or work remotely?
For digital campaigns, capability beats geography — most agency relationships now run remotely. Local matters when you need regional media buys, market knowledge for local campaigns, or frequent in-person shoots and strategy sessions.