Daniel Reyes
VerifiedFractional head of paid — $120M spent across Meta and TikTok
4.9(47 reviews)Los Angeles, United StatesEnglish · Spanish
Starting at$250 / hour
$120M+Lifetime spend managed
3Brands scaled past $10M
11Years in paid social
About
Daniel has led paid acquisition for three DTC brands past eight figures and now works as a fractional head of paid social. He specialises in account restructures, creative testing frameworks and scaling past spend plateaus.
Services
Account audit + roadmap
Deep teardown of your ad account with a prioritised 90-day plan.
Fractional head of paid
Weekly strategy ownership and buyer coaching for your team.
Creative testing system
A repeatable framework connecting creative production to spend decisions.
Highlighted work
Wellness brand restructureROAS +64% at same spend
Apparel brand plateau breakScaled $8K → $30K daily profitably
Team enablement programIn-house team replaced 2 agencies
What clients say
“Daniel found six figures of wasted spend in week one. His testing framework is still how we run creative today.”
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