Daniel Reyes
VerifiedFractional head of paid — $120M spent across Meta and TikTok
About
Daniel has led paid acquisition for three DTC brands past eight figures and now works as a fractional head of paid social. He specialises in account restructures, creative testing frameworks and scaling past spend plateaus.
Services
Account audit + roadmap
Deep teardown of your ad account with a prioritised 90-day plan.
Fractional head of paid
Weekly strategy ownership and buyer coaching for your team.
Creative testing system
A repeatable framework connecting creative production to spend decisions.
Highlighted work
What clients say
“Daniel found six figures of wasted spend in week one. His testing framework is still how we run creative today.”
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