Based Supplies: Ad Behaviour & Psychology

The psychology:This leverages the Contradiction Hook by presenting an unexpected and seemingly illogical ingredient for skincare, which triggers cognitive dissonance and compels the viewer to resolve this mental conflict by paying attention. The addition of implied Social Proof ('Everyone said we were insane until they tried it') reduces resistance and increases curiosity, making the viewer more open to the message. Together, these principles create a strong attention grab that hooks the viewer early in the video.

The psychology:This leverages Relatability Setup by connecting through shared family values and Goal Context by clearly stating the underlying purpose. The personal narrative activates Empathy and Authenticity Bias, making viewers more receptive because they perceive the goal as trustworthy and heartfelt. This combination reduces skepticism and increases emotional engagement early in the video.

The psychology:This leverages the Surface Problem principle by naming a specific, relatable issue that viewers likely face, creating immediate recognition and emotional resonance. It also uses Social Comparison Pain subtly by implying that using such products is not aligned with the speaker's protective standards, prompting viewers to question their own choices. Together, these principles heighten tension by making the problem concrete and personally relevant, compelling viewers to pay attention for a solution.

The psychology:This leverages the Feature Cascade by stacking multiple premium attributes quickly, which triggers the Perceived Value Effect—viewers feel the product is rich in benefits. The simplicity emphasized by 'That's it' activates the Cognitive Fluency principle, making the product seem trustworthy and easy to understand. Together, these principles keep the viewer engaged by highlighting quality without overwhelming complexity.

The psychology:This leverages User Count Proof by providing tangible numbers that demonstrate popularity and acceptance. The gradual escalation from family to friends to friends of friends triggers the Social Proof principle, showing a natural, organic growth that humans instinctively trust. Together, these principles create a compelling validation that the product is credible and valued by many, making the viewer more likely to believe in its quality and effectiveness.

The psychology:This leverages the System is the Problem principle by shifting blame or explanation from the individual or product flaws to the broader system of production and promotion. It also uses Authenticity Bias, as the emphasis on small family production without investors appeals to the viewer's preference for genuine, uncommercialized products. Together, these principles make the viewer appreciate the product's consistency and resist skepticism about change or commercialization.

The psychology:This leverages the Authority Transfer principle by invoking the trustworthiness of 'your grandmother' as a familiar authority on natural ingredients, and the Specificity Bias by emphasizing '100% pure ingredients,' which feels credible and concrete. The Soft CTA reduces resistance by making the action feel like a friendly suggestion rather than a demand, increasing receptivity.