Elavate: Ad Behaviour & Psychology

The psychology:This leverages the Identity Hook by targeting the viewer's natural tendency to recognize and relate to specific identities, which increases personal relevance and engagement. It also activates the Specificity Bias, as the precise age '48 years old' adds credibility and concreteness, making the introduction more memorable and trustworthy.

The psychology:This leverages Relatability Setup by invoking a common emotional state around aging and appearance, which activates Empathy and Social Identification. By sharing a personal, vulnerable observation, it triggers the Principle of Shared Experience, making viewers feel understood and more connected. This connection increases attention and openness to the message because people are naturally drawn to content that reflects their own feelings and challenges.

The psychology:This leverages the Dissonance Spark by contradicting common beliefs about when collagen loss starts, creating cognitive tension that compels viewers to reassess their understanding. It also uses Fear Projection by implying worsening depletion during perimenopause, which raises concern about future negative outcomes. Together, these principles heighten the viewer's attention and motivation to seek solutions.

The psychology:This leverages the Specificity Bias by detailing the exact form of the supplement, making it concrete and relatable. The Contrast Effect is at play by comparing the supplement to 'another tablet,' which many viewers may find unappealing, thus making the hot chocolate alternative more attractive. Additionally, the Ease of Use principle is triggered by emphasizing the simple preparation ('simply just whisk together'), reducing perceived effort and increasing the likelihood of adoption.

The psychology:This leverages the behavioural principle of 'Years of Experience' by using a defined time frame to establish credibility and reliability. The specificity of 'one month' creates a tangible measure of experience that the brain can easily grasp, enhancing trust. Additionally, it taps into 'Measurable Transformation' by implying visible change within that period, which motivates the viewer through perceived attainability and proof of concept.

The psychology:This leverages the Easy Way Reveal principle by presenting a simpler, faster method to obtain value through a clickable link and discount. It also taps into Commitment Escalation by encouraging a small initial action (clicking the link), which increases the likelihood of further engagement. The clear, low-effort call-to-action reduces friction, making the viewer more likely to act immediately.

The psychology:This leverages the Principle of Politeness Norms by maintaining social harmony and the Principle of Low-Pressure Engagement by avoiding any forceful calls to action, which reduces viewer resistance and leaves a positive impression. The simplicity of 'Bye!' also taps into the Familiarity Effect, making the ending feel natural and comfortable, encouraging viewers to feel good about the interaction.