Glow Recipe: Ad Behaviour & Psychology

The psychology:This leverages the Curiosity Gap by presenting a strong claim that lacks explanation, triggering the viewer's desire to resolve uncertainty. The brain's natural information-seeking behaviour compels continued attention to fill this gap and satisfy curiosity.

The psychology:This leverages the Specificity Bias by naming the exact product, which increases credibility and concreteness. The expression of excitement triggers Emotional Contagion, making viewers more receptive and engaged. Together, these principles focus attention and build anticipation, making the viewer more likely to stay tuned for the demonstration or explanation involving the product.

The psychology:This leverages the Principle of Mental Simulation by prompting viewers to imagine the sensory experience of the pads soaking into the skin, increasing engagement. It also uses the Authority Transfer principle by the creator sharing a personal favorite method, which builds trust and credibility. Together, these principles make the viewer more likely to pay attention and consider adopting this usage technique.

The psychology:This leverages Curiosity Gap by mentioning 'vegan PDRN' without full explanation, prompting viewers to seek more information. The Specificity Bias is at play with 'five minutes' and 'small little sheet pad,' which concretize the benefit and make it feel achievable. Authority Transfer occurs as the speaker assumes knowledge about PDRN, positioning themselves as an expert and encouraging trust.

The psychology:This leverages Specificity Bias by naming exact ingredients (vegan PDRN, white rice, prickly pear), which increases credibility and trust. The Explanation Effect operates here by clarifying the function ('targeted to repairing your skin barrier'), satisfying the viewer's need for understanding how the product benefits them, thus maintaining engagement and reinforcing perceived value.

The psychology:This leverages Identity Alignment by mirroring the viewers' own concerns and language, which increases trust and receptivity. It also uses the Social Proof principle implicitly, as the mention of frequent questions suggests a community consensus valuing the speaker's approach. Together, these principles make the viewer feel seen and understood, increasing engagement and belief in the message.

The psychology:This leverages the principle of the Hidden Truth Reveal by uncovering a clear, specific outcome that the viewer likely didn't know or expect so quickly. It also taps into the Commitment Escalation principle, as the viewer begins to mentally invest in the possibility of similar results. The vivid sensory details engage the viewer's imagination, making the benefits feel immediate and credible, which increases their motivation to try the product.

The psychology:This leverages Authority Transfer by establishing the speaker's expertise and consistent advocacy on skin prep, which increases trust. It also uses Social Proof implicitly, as the repeated preaching suggests a widely accepted best practice. These principles make the viewer more receptive and attentive because they feel they are learning from a knowledgeable insider.

The psychology:This leverages the Principle of Demonstration Effect by showing the product in action, which builds trust through tangible proof. The Immediate Reward principle is activated as viewers see the quick transformation ('your skin is glistening'), satisfying their desire for fast results. Additionally, Social Proof is implied by the creator's endorsement ('Prepare to see me using these a lot'), suggesting personal approval and encouraging viewer adoption.