Goli: Ad Behaviour & Psychology

The psychology:This leverages the Diagnostic Question principle by directly addressing a specific problem, which activates the viewer's problem-solving mindset and personal relevance. It also taps into the Curiosity Gap, as the question implies there is an explanation or insight forthcoming, compelling the viewer to stay engaged to resolve the information gap.

The psychology:This leverages the principle of Social Proof by mentioning common conditions, which normalizes the viewer's experience and reduces isolation. It also uses Recognition Bias, as viewers identify with the specific problems named, increasing engagement. By surfacing explicit problems, it activates the viewer's need for resolution, holding their attention to see what solutions might follow.

The psychology:This leverages the Hidden Problem principle by uncovering an unseen factor (elevated cortisol) that explains the viewer's ongoing struggle, which they might not have considered. It also triggers the Dissonance Spark by contradicting the viewer's belief that clean eating and exercise should have resolved the issue, creating cognitive tension that motivates further engagement.

The psychology:This leverages the Feature Cascade principle by presenting multiple related features in quick succession, which creates a sense of abundance and value density. The mention of 'skin breaking out like I'm a teenager' triggers Personal Relevance, making the problem relatable and urgent. Together, these principles keep the viewer mentally engaged, as they anticipate more useful tips and feel personally connected to the content.

The psychology:This leverages Root Cause Analysis by revealing a specific, less obvious reason behind a common behaviour, which satisfies the viewer's need for understanding and control. It also uses the Principle of Causal Attribution, helping viewers link their experience to a tangible cause, making the solution (adding a prebiotic) feel logical and actionable. This clarity reduces confusion and increases trust in the advice.

The psychology:This leverages the principle of Social Proof by echoing a common frustration many viewers share, making them feel understood. It also uses the Specificity Bias by specifying 'five different pills,' which concretizes the problem and heightens perceived difficulty. Together, these principles create instant recognition and emotional resonance, compelling the viewer to engage with the tension presented.

The psychology:This leverages the Contrast Effect by placing the two options side-by-side, making the alternative seem easier and more attractive. It also uses the Simplification Principle by reducing complexity from six pills to three gummies, which lowers perceived effort. Additionally, the Appeal to Pleasure principle is activated by highlighting 'three delicious gummies,' making the alternative more enticing and memorable.

The psychology:This leverages Expertise Claim by explicitly naming specialized supplements, which signals to the viewer that the speaker has in-depth knowledge. It also uses Specificity Bias, as the concrete listing of items makes the information feel trustworthy and authoritative, increasing the viewer's confidence in the speaker's recommendations.

The psychology:This leverages the Cost/Benefit Shift by making the viewer reassess the true cost of purchasing the product. The explicit price comparison triggers Loss Aversion, as viewers recognize they might be overpaying if they buy in stores. Additionally, the Contrast Effect makes the cheaper TikTok price stand out more, increasing the appeal of the alternative purchase option.

The psychology:This leverages Loss Aversion by emphasizing the limited-time sale, making viewers fear missing out on a good deal. The Urgency Effect is triggered by phrases like 'make sure you hurry' and 'you might want to hurry,' which push viewers to act quickly rather than delay. Additionally, the Clear Instruction principle is at play, reducing friction by telling viewers exactly what to do, increasing the likelihood of conversion.