Needed: Ad Behaviour & Psychology

The psychology:This leverages Contradiction Hook by first affirming that an implied criticism is true (“She’s not wrong”), which creates a quick belief-check and tension with the viewer’s current collagen choice. It then uses Loss Aversion via “you better be looking,” making inaction feel risky, so the viewer stays to learn what to look for. The “she’s not wrong” line also triggers Authority Transfer, borrowing credibility from the referenced person to make the recommendation feel immediately trustworthy.

The psychology:This leverages Inefficiency Pain by making the viewer feel that current/incorrect choices are not just ineffective, but actively wasteful (“throwing your money out the window”). That loss of value triggers Loss Aversion Cue, because the money already spent feels like something being squandered rather than invested. The result is immediate tension: the viewer can’t ignore the implied question of whether they’re wasting money right now.

The psychology:This leverages Authority Bias by using age/experience (“almost 40-year-old”) plus research diligence (“a ton of research”) to signal competence. It also uses Trust Transfer: the viewer transfers confidence from the speaker’s process (“research”) to the specific recommendation (“collagen”), making it harder to dismiss and easier to keep watching.

The psychology:This leverages Function Demonstration by making the benefits testable in the viewer’s mind: “how easily it dissolves” and “doesn’t leave clumps” reduce uncertainty about performance. It also uses Specificity Bias—“15 grams… eight of the nine essential amino acids”—so the claims feel concrete, not vague. Finally, it triggers Cognitive Fluency: the “neutral flavor profile” and “literally add it to anything” framing makes the next action feel easy, so viewers stay engaged through the demonstration.

The psychology:This leverages Before/After Proof by showing a clear shift in behavior and importance (“used to not care” → “now… way up on the priority list”). That contrast creates a believable transformation moment, making the viewer infer collagen is the reason the priority changed, which increases trust and reduces skepticism.

The psychology:This leverages Cost/Benefit Shift by collapsing uncertainty into a clear payoff assessment (“10 out of 10” + “checked all of the boxes”). The specificity of the rating and the checklist language reduces perceived risk and makes the decision feel already evaluated, so the viewer’s brain can stop searching and accept the recommendation as the efficient next step.

The psychology:This leverages Social Proof by asserting “The reviews are phenomenal,” which reduces perceived risk and makes the link feel safer to click. It also uses Authority Transfer by borrowing credibility from “reviews” rather than the creator’s own claims, so the viewer’s brain treats the recommendation as validated. The “link it for you down here” line then converts that trust into an easy next action, minimizing friction to follow through.