The Collagen Co.: Ad Behaviour & Psychology

The psychology:This leverages the Discovery Moment principle by presenting a fresh, positive outcome that the viewer likely desires. It triggers the Pattern Observation principle as viewers recognize a visible change that contrasts with their own experience, increasing engagement. Together, these principles create a compelling reason to keep watching to learn the method behind the transformation.

The psychology:This leverages the Relatability Setup by tapping into shared lived experiences, which activates Empathy and Social Identification. By describing a common, relatable problem, it lowers psychological distance and increases viewer engagement, making them more receptive to the message that follows.

The psychology:This leverages Social Proof by referencing a trusted friend's recommendation, which increases credibility. The Commitment Escalation principle is at play as mentioning being on the 'second tin' signals ongoing use, encouraging viewers to consider sustained engagement. Additionally, the Story Continuation principle maintains viewer interest by building on a previous narrative thread, keeping the audience invested in the speaker's journey.

The psychology:This leverages Social Proof by showing that others, especially peers, have adopted the product, which reduces skepticism and increases trust. It also taps into the Bandwagon Effect, where people are more likely to try something if they see many others doing it. Together, these principles create a powerful sense of validation and belonging that compels the viewer to consider joining in.

The psychology:This leverages User Count Proof by signaling social validation through the large number of reviews, which triggers Social Proof as people tend to trust what many others have already endorsed. The mention of striking 'before and afters' taps into the Before/After Proof principle, providing concrete, visual evidence that makes the claims tangible and believable. These principles combine to reduce skepticism and increase trust, making the viewer more likely to accept the product's effectiveness.

The psychology:This leverages the Commitment Escalation principle by softly encouraging viewers to align with the recommendation, increasing their likelihood to act without feeling pressured. It also uses Authority Transfer, as the speaker's strong personal endorsement positions them as a credible source, enhancing trust. The gentle phrasing reduces resistance, making the viewer more receptive to the suggestion.