White-Label and Reseller FAQ: What You Can and Cannot Rebrand
What white-labelling AI UGC actually covers — watermarks, branded portals, reselling, client reporting, contracts and the support chain, with the honest limits.
Agencies and studios ask for white-label constantly, and the word means five different things depending on who says it. This hub separates what you can genuinely present as your own work from what is not available today, so you do not sell something you cannot deliver.
01
What White-Label Covers
1.What does white-label actually mean in this context?
It usually means one of three very different things, and they carry different answers. Deliverable white-label means the finished videos carry no third-party branding — that is fully available. Workflow white-label means your client never interacts with a tool other than yours — achievable by keeping them out of the platform entirely. Product white-label means the software itself runs under your brand and domain, with your logo in the interface. That third one is not available today. Decide which one your pitch actually promises before you sign anything.
#What White-Label Covers
2.How do I present AI production without over-claiming?
Use precise language. 'AI-produced UGC-style creative performed by licensed synthetic avatars' is accurate. 'Real customer testimonials' is not, and using it is how brands end up in front of a regulator rather than a policy reviewer. In the pitch, lead with the actual advantage — 24 tested variants a month instead of four, iteration in hours instead of weeks, localisation into 30+ languages without a reshoot — rather than claiming the output is indistinguishable from filmed content. It sometimes is; the ones where it is not are the ones a client will notice.
#What White-Label Covers#Contracts
02
Branding & Watermarks
3.Do exported videos carry a Klip Kanvas watermark?
On paid plans, no. Exports are clean 1080p files with no logo, bug, corner mark or end card unless you add one yourself. That is what makes deliverable white-label work: the MP4 you hand a client is indistinguishable from any other agency deliverable. The free plan is the exception — it is an evaluation tier, and files generated on 50 free credits are watermarked, which is deliberate. If you are running a trial to show a prospect what the output looks like, upgrade before you send anything client-facing.
#Branding & Watermarks#What White-Label Covers
4.Can I put my own logo inside the product interface?
Not today. The application UI is not themeable — you cannot swap the logo, colour scheme or product name that a logged-in user sees. This matters only if your clients log in, which for most agency setups they should not. The workaround that agencies actually use is simple: keep the platform as an internal production tool, deliver finished files and reports through your own channels, and the client never sees the interface at all. If your entire proposition depends on a branded portal, this is not the right product to build it on right now.
#Branding & Watermarks#Limits
5.Can I strip AI-generation metadata from exported files?
You should not try. Some platforms attach provenance signals to AI-generated media, and Meta and TikTok both operate detection and labelling systems independently of what the file declares. Deliberately removing provenance markers to pass content off as camera-filmed is the behaviour that gets ad accounts restricted, and it moves the problem from a disclosure checkbox to an integrity violation. Klip Kanvas does not provide a metadata-stripping feature, and an agency asking for one is usually solving the wrong problem — the fix is disclosing correctly, not hiding better.
#Branding & Watermarks#Limits
03
Reselling
6.Can I resell Klip Kanvas as if it were my own software?
No — reselling access to the platform under your own brand as a software product is outside what a normal subscription permits. What you can absolutely do is sell a service that uses it: creative strategy, scripting, production, QA and campaign support, priced as your own offering. The distinction is whether the client is buying software or buying an outcome you produce. Every viable agency model here sits on the outcome side, and it is also the more defensible business — software resale margins collapse the moment the client finds the tool.
#Reselling#Limits
7.Is there a formal reseller or partner programme?
There is no self-serve reseller tier you can sign up for on the pricing page. Partnership arrangements for agencies running significant volume across many client accounts are handled case by case through sales, and the terms depend on volume, contract length and whether you need anything beyond a standard subscription. If you are planning to build a productised service on top, start that conversation before you launch the offer rather than after, so your unit economics are based on the terms you will actually have.
#Reselling#Contracts
8.Can I bundle it into a productised service?
Yes, and this is the model that works best. A fixed monthly fee for a defined creative output — for example eight concepts and 24 variants — with the production method as an implementation detail rather than the headline. Price on the value of tested creative volume, not on render cost. As a sanity check, tooling should land well under 15% of what you invoice; if it is higher, you are selling access rather than expertise and you will be undercut by the first client who searches for the tool name.
#Reselling#What White-Label Covers
9.Can I resell credits to a client?
Credits are tied to your account and are not transferable to another account, so there is nothing to resell in a literal sense. What agencies do instead is meter internally: allocate a monthly credit budget per client, track consumption against it in a spreadsheet, and price the retainer to cover the allocation with headroom. Note that the platform does not enforce per-client budgets, so a heavy month on one account draws from the same pool as the rest. Build in roughly 25% buffer over your planned consumption or a rush job will eat next week's work.
#Reselling#Limits
10.Can I charge my client a per-seat licence fee?
You can charge whatever your contract supports, but framing it as a licence fee misdescribes what the client is buying and invites the obvious question of what the underlying licence costs. A cleaner structure is a single creative retainer that covers strategy, production and support, with the number of concepts and variants as the countable unit. If a client insists on line-item transparency, list tooling as an agency cost within the fee. Clients rarely object to margin — they object to a markup that was described as a pass-through.
#Reselling#Contracts
11.Is there volume pricing if I run many client workspaces?
Higher tiers include larger credit allowances and more seats, which is the mechanism that scales with client count, and arrangements beyond the published tiers are handled through sales. Do not model your agency economics on an assumed volume discount you have not been quoted. Model on published pricing at /pricing, confirm your monthly credit consumption over two real months, then open the conversation with actual numbers. Agencies that negotiate with a measured consumption figure get better terms than agencies that negotiate with a projection.
#Reselling#Contracts
04
Client Reporting
12.Can I brand the reports I send to clients?
Yes, because you build them. There is no client-facing report generator inside the platform, so agency reporting is done in your own deck, sheet or dashboard — which means it is 100% your branding by default. A workable monthly one-pager has four blocks: creatives launched and spend behind them, the diagnostic ladder per concept (hook rate, hold rate, CTR, CPA), angle-level learnings, and next month's hypotheses. Build the template once and it takes twenty minutes a month per client.
#Client Reporting
13.Does the platform produce client-ready reports?
No, and it is worth knowing before you promise a dashboard. The platform tracks generation and render history, not campaign performance — your performance numbers live in Meta Ads Manager, TikTok Ads Manager or your BI layer. Agencies bridge this by keeping a shared creative ID between the two: name every render CLIENT-YYMM-CONCEPT-HOOK and use the same string as the ad name. That single convention makes creative-level reporting a pivot table rather than a research project, and it survives whichever reporting tool you switch to next.
#Client Reporting#Limits
05
Contracts
14.Do I have to tell my client which tool I use?
You are not obliged to disclose your tech stack, and no agency lists its editing software in a proposal. You are obliged to be truthful when asked, and you should proactively disclose that the creative is AI-generated with synthetic avatars rather than filmed with real customers. That is a production-method disclosure, not a vendor disclosure, and it matters because testimonial and endorsement rules attach to it. The practical split: name the method in the statement of work, keep the vendor name out unless someone asks directly.
#Contracts#What White-Label Covers
15.What should my client contract say about AI production?
Four clauses cover most of the risk. One: a plain-language description of the production method, stating that avatars are synthetic performers and not real customers. Two: the client warrants that product claims supplied to you are accurate and substantiated, because you cannot verify them. Three: compliance with platform advertising policies and applicable advertising law sits with the advertiser. Four: ownership of the finished creative transfers on full payment, with an explicit portfolio-use clause. None of this is legal advice — have your own counsel draft the wording.
#Contracts
16.Can I name Klip Kanvas as a subcontractor in a client contract?
You can name it as a tool or a processor in your vendor list, which is what enterprise clients usually want — they are mapping data flows, not auditing your creative process. Describing it as a subcontractor is misleading, because there is no service relationship where we perform work for your client; you operate the software. Where a client's procurement team asks for a subprocessor list, provide the vendor entry with the category and purpose, and request the current subprocessor documentation through sales if they need it in writing.
#Contracts#Support Chain
17.Can I use client work in my own portfolio?
Only with the client's permission, written into the contract. Between you and Klip Kanvas, generated video comes with commercial usage rights, so there is no vendor-side restriction on showing your work. The restriction comes from your client agreement — brands in supplements, finance and anything with a competitive positioning angle frequently want portfolio rights removed, and they will ask after launch if you did not raise it at signing. Include a default portfolio clause with an opt-out, and get the opt-out in writing when they take it.
#Contracts#Reselling
06
Support Chain
18.Who handles support if my client hits a problem?
You do, in a white-label arrangement — that is the trade you are making when the client believes the production is yours. Your client raises the issue with you, you reproduce it, and you escalate to Klip Kanvas support if it is a platform fault. This is why keeping clients out of the platform simplifies life: almost every issue a client can see is a creative issue you can fix in a re-render. Budget support time into the retainer; agencies that price for pure production and then absorb support hours lose the margin they thought they had.
#Support Chain
19.Can my client contact Klip Kanvas directly?
Only if they have their own account. Support is provided to the account holder, and we will not discuss the contents of your workspace with a third party who contacts us claiming to be your client — that protection cuts both ways and is exactly what you want. If you have given a client a seat in your account, they can raise tickets about that workspace. If you want a clean boundary where the client never appears in the chain, do not give them a seat.
#Support Chain#Limits
20.What SLA can I promise my clients?
Promise your own turnaround, not the platform's uptime. A safe commitment is delivery of an approved batch within a stated number of working days — five is typical for 24 variants — with a carve-out for platform outages. Do not pass through an uptime percentage you have not been contractually given; enterprise availability commitments are negotiated during procurement, not published in an FAQ. If a client contract demands a hard uptime figure, get the current position from sales in writing before you sign, rather than assuming a number.
#Support Chain#Contracts
07
Limits
21.Can I host the platform on my own domain?
No. There is no custom-domain deployment, no CNAME setup and no self-hosted option. The platform runs on shared infrastructure, which is what keeps render times at 3–5 minutes for a typical 30-second ad and lets new avatars ship monthly to every account at once. A dedicated or on-premise instance is not part of the product. If a procurement team has asked for on-premise deployment as a hard requirement, say so early in the process rather than after a security review, because the answer will not change.
#Limits#What White-Label Covers
22.If I lose access to my account, do my clients lose their videos?
They lose access to anything that only exists in your workspace, which is why finished exports should never live only in the platform. Treat the workspace as a production environment, not an archive. Every approved deliverable should be copied to your own storage on the day it is approved, and to the client's storage on delivery. This is standard practice for any agency using any cloud tool, and it removes an entire category of relationship risk — from billing lapses to a departing employee holding the login.
#Limits#Support Chain
23.Can I present the avatars as my own talent roster?
No, and this is a genuine line rather than a technicality. The avatars are licensed likenesses of real people who consented to specific uses; presenting them as talent you cast, contracted or own misrepresents the arrangement to your client and potentially to the performer. Describe them accurately as licensed AI avatars. Custom avatar cloning on higher-tier plans is different — an avatar built from your founder or your own contracted talent is genuinely yours to present as your brand's face, with the consent you collected.
#Limits#Branding & Watermarks
24.What are the biggest white-label limitations today?
Five, stated plainly. No custom-domain or self-hosted deployment. No themeable product UI with your logo. No client-facing portal with approval threads. No per-client billing or invoicing from inside the tool. No self-serve reseller programme. Everything else agencies typically want — unbranded exports, full commercial rights, multiple client workspaces, your own reporting — is available. Sell against that list, not against the version of white-label you wish existed, and your delivery will match your pitch.
#Limits#What White-Label Covers
25.Should I build my own front-end on top of an API instead?
Only if a branded product is genuinely your business, not a nice-to-have. Building a client-facing wrapper means you own the UI, the support burden, the uptime expectation and the roadmap — that is a software company, and it takes engineering headcount that most creative agencies do not have and should not hire. The honest test: would you still build it if the underlying generation were free? If the answer is no, the branded portal is a positioning wish rather than a product, and a well-designed delivery process solves the same problem for a fraction of the cost.
#Limits#Reselling
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