Cuttable: Shot-by-Shot Breakdown

A laptop with the Meta logo on its screen is centered on a wooden desk. The background is a blurred office environment with two monitors showing graphs.

Why it works: Establishes the context of the problem (Meta ads) before introducing the solution. The laptop and logo visually anchor the target audience.

A laptop on a wooden desk with the Meta logo on its screen. Small icons of social media platforms (TikTok, Instagram, Facebook, X, etc.) appear around the Meta logo. A mouse cursor moves and clicks near the logo.

Why it works: Highlights the scope of Meta's ecosystem and the user's interaction with it, reinforcing the problem statement. The cursor emphasizes user action within the Meta platform.

A laptop on a wooden desk. The screen transitions from displaying the Meta logo to a blurred image, then reveals a man sitting at a desk with a laptop and microphone, gesturing with his hands.

Why it works: Introduces the speaker as the authority on the problem, using a screen-within-screen effect to mimic a presentation or video call format.

A laptop on a wooden desk showing a man speaking, gesturing with his hands, with bookshelves behind him. The text on the laptop screen changes.

Why it works: Continues the speaker's introduction of the core problem, using the laptop as the central visual focus for the explanation.

A light green background with a white oval button featuring the "Cuttable" logo and text. A mouse cursor moves towards and clicks the button.

Why it works: Introduces the product/solution (Cuttable) with a clear call to action, simulating user interaction.

A screen recording of the Cuttable dashboard, showing various ad designs. The user interface highlights "Your Ads" and "Recent Briefs". The mouse cursor navigates and scrolls through the interface.

Why it works: Demonstrates the product's primary function (ad creation and management) through a dynamic screen recording, showing the breadth of its capabilities.

A screen recording of the Cuttable dashboard, showing different product ad designs. The mouse cursor clicks on one of the ads.

Why it works: Reinforces the idea that the entire system is accessible and powerful, contained within a laptop.

A light green background with the number "3" appearing and then transitioning to "3 STEPS".

Why it works: Breaks down the complex system into digestible steps, creating a clear structure for the viewer.

A light green background with the text "3 STEPS to how Cuttable works".

Why it works: Further clarifies the structure, signaling the upcoming explanation of the product's functionality.

A screen recording of the Cuttable dashboard, showing "Brand Strategy" settings. The mouse cursor hovers over the "Our tone of voice" text box.

Why it works: Introduces the first key step, immediately showcasing the relevant section of the software.

A screen recording of the Cuttable dashboard, displaying "Your Ads" with multiple ad designs. The mouse cursor scrolls down the page.

Why it works: Introduces the second step, quickly moving to a visual demonstration of the ad creation results.

A screen recording of the Cuttable dashboard, showing "Summer Nostalgia Scent Campaign" with several ad designs. The mouse cursor selects multiple ads by clicking checkboxes and then hovers over "Connect Meta".

Why it works: Showcases the final step of publishing and data retrieval, emphasizing the end-to-end capabilities and automated nature of the platform.

A light purple background with the text "STEP 1" in bright green and purple.

Why it works: Serves as a clear chapter break, preparing the viewer for a deeper dive into the first step of the Cuttable workflow.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. A black overlay with menu options (Brand Kit, Brand Strategy, Support, Settings) is shown on the left.

Why it works: Combines a direct address from the presenter with an overlay of the menu, visually explaining where the brand strategy tools are located within the platform.

A screen recording of the Cuttable dashboard, showing the "Brand Strategy" section. The mouse cursor clicks on "Brand Strategy" in the left menu. The main content area shows fields for Brand Name, Brand Website, Social Media.

Why it works: Demonstrates how to navigate to the Brand Strategy section and hints at the detailed information required, emphasizing the foundational setup.

A screen recording of the Cuttable dashboard, showing the "Brand Strategy" section scrolled to "What we do" and "Brand Value Claims". The mouse cursor highlights the value claims.

Why it works: Illustrates the depth of brand understanding the platform captures, reinforcing its ability to create on-brand ads by showing granular details about the company.

A screen recording of the Cuttable dashboard, showing the "Comms" tab within Brand Strategy. It displays "Our tone of voice" and "Words & phrases we use/avoid" with examples. The mouse cursor hovers over the tone of voice text and then clicks through various keywords.

Why it works: Demonstrates the AI's ability to learn and apply brand-specific language, assuring the user that the generated ads will maintain brand integrity and resonance.

A screen recording of the Cuttable dashboard, showing the "Consumer" tab within Brand Strategy. It lists various audience segments with detailed descriptions. The mouse cursor scrolls through the audience profiles.

Why it works: Highlights the platform's audience targeting capabilities, assuring advertisers that ads will be tailored to specific demographics for maximum impact.

A screen recording of the Cuttable dashboard, showing the "Brand Kit" section. It displays logos, color themes, and font styles. A preview panel on the right updates to show how different color themes and fonts affect an ad design.

Why it works: Showcases the brand kit functionality, emphasizing consistent branding across all generated ads by demonstrating adjustable design elements and real-time previews.

A screen recording of the Cuttable dashboard, displaying the "Products" section. It shows various product images from a Shopify store, with options to "Make an Ad" or "Edit". The mouse cursor scrolls down through the product catalog.

Why it works: Highlights seamless integration with e-commerce platforms like Shopify, showcasing how products are automatically pulled, saving time and ensuring data accuracy from the start.

A light purple background with the text "STEP 2" in bright green and purple.

Why it works: Provides a clear structural break, signaling the transition to the second phase of the product demonstration.

A screen recording of the Cuttable dashboard, showing the "Make Ads" section with various ad design options like "Open Brief", "Sales Event Ads", "Product Ads". The mouse cursor hovers over "Open Brief".

Why it works: Introduces the ad creation step, showcasing different ad types and hinting at the flexibility of the platform.

A screen recording of the Cuttable dashboard, showing the "Make Ads" section with a text input box to "Describe your ad campaign...". The mouse cursor hovers over the input box.

Why it works: Emphasizes the ease of use, showing a simple conversational prompt to initiate ad creation, which is a key selling point for efficiency.

A screen recording of the Cuttable dashboard's ad campaign description input. Text is typed into the box: "I need ads which appeal to young Dads with kids going to the beach".

Why it works: Demonstrates the intuitive, natural language input for ad creation, highlighting how users can simply describe their target audience and campaign goal.

A screen recording of the Cuttable dashboard, showing generated campaign directions based on the input. Options like "Summer Launch", "Seasonal Awareness" are presented. The mouse cursor selects "Seasonal Awareness" and then a creative direction: "The Smell of Summer".

Why it works: Illustrates the AI's ability to interpret a brief and suggest strategic directions, showing intelligence in generating creative concepts beyond just keywords.

A screen recording of the Cuttable dashboard, showing multiple groups of generated ads for various campaigns (Summer Nostalgia, Kids Love Sunscreen, Valentine's Day). Each group contains several ad designs. The mouse cursor scrolls through the different ad groups.

Why it works: Highlights the sheer volume and variety of ads the platform can generate, emphasizing efficiency and the ability to test numerous creative variations quickly.

A screen recording of the Cuttable dashboard, displaying the "Ad Designs" section. It shows a grid of hundreds of pre-designed ad templates featuring various products and styles. The mouse cursor scrolls through the grid.

Why it works: Showcases the extensive library of ad designs, offering users a vast array of starting points and creative inspiration, speeding up the design process.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. Three square product images with a bottle of sunscreen and cocktails are displayed briefly in a split-screen format, then disappear.

Why it works: Highlights the AI-powered image generation feature, demonstrating the ability to create unique, on-brand visual assets, eliminating the need for traditional photoshohoots.

A screen recording of the Cuttable dashboard, showing the "Shoots" section with various generated product photography and lifestyle imagery. The mouse cursor selects "Shoots" from the left menu.

Why it works: Introduces the AI photography and video studio ('Shoots'), showing a gallery of impressive generated images to illustrate its capability for creating visual assets.

A screen recording of the Cuttable dashboard, focused on a specific shoot album titled "80s Heartthrob Poolside Nostalgia". It shows four AI-generated images of a sunscreen bottle in a pool with heart-shaped floats.

Why it works: Emphasizes the platform's ability to create highly specific and on-brand imagery, showcasing a themed collection of AI-generated product photos.

A screen recording of the Cuttable dashboard, focused on "80s Heartthrob Poolside Nostalgia". The mouse cursor clicks to open a full-screen view of one of the AI-generated images: a sunscreen bottle on a pink heart float in a pool.

Why it works: Provides a detailed look at the quality of the AI-generated images, offering a close-up to highlight visual fidelity and creative potential.

A full-screen view of an AI-generated image: a sunscreen bottle on a pink heart float in a pool. The image then slides to show another similar image, then another, cycling through variations of the scene.

Why it works: Showcases multiple creative variations of a single product image generated by AI, demonstrating versatility and efficiency in visual content creation.

A screen recording of the Cuttable dashboard, focused on "1980s Pool Club Golden Hour" shoot. It shows four AI-generated images of a sunscreen bottle, cocktail, and tangerine on a glass table by a pool during golden hour.

Why it works: Introduces another AI-generated shoot, highlighting the versatility of setting and mood achievable with the tool, specifically a 'golden hour' aesthetic.

A full-screen view of an AI-generated image: a sunscreen bottle, cocktail, and tangerine on a glass table by a pool. The image then slides to show another similar image, cycling through variations of the golden hour scene.

Why it works: Reinforces the AI generation aspect, demonstrating how different compositions and lighting conditions can be created from a single brief, emphasizing creative control.

A full-screen view of an AI-generated image: a sunscreen bottle, cocktail, and tangerine on a glass table by a pool. The image then slides to show another similar image, cycling through variations of the golden hour scene.

Why it works: Explains the input process for AI image generation (prompt-based) and reassures the user about product accuracy and brand consistency in the output.

A light purple background with the text "STEP 3" in bright green and purple.

Why it works: Acts as a clear chapter marker, preparing the viewer for the final stage of the product's capabilities: publishing and analysis.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Summarizes the final step of the Cuttable process, focusing on the outcomes of ad creation and optimization.

A full-screen view of an AI-generated image: a sunscreen bottle on a pink heart float in a pool.

Why it works: Briefly flashes a product image to visually recall the output of the creative process before discussing how to use those outputs.

A screen recording of the Cuttable dashboard, focused on "80s Heartthrob Poolside Nostalgia" shoot, showing four AI-generated images of a sunscreen bottle in a pool with heart-shaped floats. The mouse cursor clicks the 'x' to close the full-screen view.

Why it works: Transitions back to the main interface, showing the completion of the creative process and the readiness to move to the next stage.

A screen recording of the Cuttable dashboard, displaying "Your Ads" with several ad campaigns. The mouse cursor selects multiple ads from the "Summer Nostalgia Scent Campaign" by clicking checkboxes, then clicks "Connect Meta".

Why it works: Demonstrates the direct publishing capability to Meta, emphasizing the streamlined workflow from creation to live advertisement with minimal manual steps.

A screen recording of the Cuttable dashboard, displaying "Your Ads" with four selected ads and the "Connect Meta" button. The mouse cursor clicks on the workspace dropdown menu, showing multiple workspaces.

Why it works: Highlights advanced publishing options like Creative Advantage Plus, showing the platform's ability to cater to nuanced advertising strategies within Meta.

A screen recording of the Cuttable dashboard, displaying "Ad Insights". It shows a table of various ad campaigns with performance metrics (Thumbstop, Engagement, CPM, CTR, CPC). The mouse cursor scrolls through the table.

Why it works: Emphasizes the crucial feedback loop of performance insights, demonstrating how the platform helps users understand ad effectiveness for optimization.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Introduces another efficiency feature – automatic resizing – addressing a common pain point in ad production.

Three ad images are displayed side-by-side: a 9:16 vertical ad, a 1:1 square ad, and a 4:5 vertical ad. All three feature the same product (sunscreen) and text, but with different aspect ratios.

Why it works: Visually demonstrates the automatic resizing feature by showing one ad creative adapted across multiple common aspect ratios, highlighting convenience and compliance.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Emphasizes another time-saving AI feature: automated caption writing, addressing the complete creative package beyond just visuals.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands, transitioning into a bright, almost blown-out glow.

Why it works: Builds anticipation for the next selling point beyond the technical features, using a visual transition to signify a shift in focus.

Two men stand talking in a modern office space, one in a brown jacket, the other in a black t-shirt. The background shows blurred office activity.

Why it works: Introduces the human element behind the platform, emphasizing the team's expertise and support as part of the value proposition.

Two men, one with curly hair and another with short hair, are leaning over a workbench, collaborating on something unseen.

Why it works: Highlights the specific creative roles within the Cuttable team, showcasing the diverse talent that builds and refines the platform.

A man in a black long-sleeve shirt sits at a desk in a small room, typing on a laptop. Cables hang above his workstation.

Why it works: Continues to showcase the team's expertise, visually representing the copywriters who contribute to the AI's language capabilities.

An open-plan office space with multiple people working at computers. Two men stand in the foreground, one wearing a 'Cuttable' shirt.

Why it works: Gives a broad view of the entire creative team, reinforcing the idea of a comprehensive and skilled workforce behind the product.

Two men, one in a brown jacket and one in a black t-shirt, high-five and embrace in an office setting.

Why it works: Injects a sense of camaraderie and positive work culture, suggesting that the team is passionate and effective in their collaboration.

A man with curly hair and a beard looks up and smiles. The background is a blurred office ceiling with strip lights.

Why it works: Personalizes the 'training Cuttable' message by showing a smiling team member, implying human intelligence constantly improving the AI.

Two people (one woman in a striped shirt, one man in a dark shirt) sit at a desk, looking at a laptop and conversing in an office environment. Other blurred workers are in the background.

Why it works: Reinforces the collaborative nature of the team, showing direct interaction and problem-solving, which translates to better product development.

Two men, one in a brown jacket and one in a white t-shirt, stand talking in a brightly lit office space. They face each other, engaged in conversation.

Why it works: Introduces the concept of 'platform experts,' highlighting personalized support and guidance, a key differentiator for customer success.

Two women stand in an office setting. One woman in a striped shirt gestures with her hand while talking to the other woman.

Why it works: Emphasizes the direct, hands-on support clients receive from the platform experts, building trust and highlighting personalized service.

Two men, one in a brown jacket and one in a white t-shirt, stand talking in a brightly lit office space, smiling.

Why it works: Reinforces the supportive role of the platform experts, conveying a helpful and collaborative spirit.

A woman in a light-colored jacket stands observing an open-plan office from a doorway. Another woman works at a desk in the background.

Why it works: Highlights the integration aspect, showing how Cuttable is not just a tool but a workflow solution that becomes part of a team's operations.

A man sits alone at a table with a laptop near a large window, working. Other empty tables and chairs are visible.

Why it works: Illustrates the flexibility of the solution, showing that it can be used by individuals independently, emphasizing productivity and focus.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Recaps the core problem and positions Cuttable as the solution, using motivational language to encourage further engagement from agencies and teams.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Directly invites potential customers to learn more, creating a personal and approachable tone before the final call to action.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. A white oval button with the text "Book a demo" and "cuttable.com" appears above his head.

Why it works: Provides a clear and direct call to action, visually guiding the viewer to the next step while reinforcing the brand's online presence.

A man in a striped shirt sits at a desk, speaking into a microphone with a laptop in front of him. He gestures with his hands.

Why it works: Reinforces the value of a personalized demo with platform experts, assuring potential clients of a thorough and tailored explanation of the product.

A light green background with a white oval button featuring the "Cuttable" logo and text.

Why it works: Provides a clear and clean final branding shot, reinforcing the product name and leaving a lasting impression.