Poppi: Shot-by-Shot Breakdown

A young woman in a red and white checkered dress, with long dark hair, holds a pink Poppi can towards the camera, her hands framing it.

Why it works: This opening shot immediately grabs attention with a playful pose and direct product presentation, setting a fun, lighthearted tone for the ad while clearly displaying the product.

A young woman in a deep pink, low-cut dress, with long dark hair, holds a yellow Poppi can towards the camera, her hands framing it.

Why it works: The rapid succession of different Poppi cans maintains high energy and showcases product variety, reinforcing the idea of 'landing in the UK' with multiple options.

A young woman in a distressed, light green off-the-shoulder top over a black bra, with long dark hair, covers her face with her hands, then reveals a wink and a smile.

Why it works: This cut focuses on the subject's playful personality, creating an emotional connection with the viewer before bringing the product back into focus, associating the brand with fun.

A young woman in an orange sports bra and shorts, with a bright smile, holds an orange Poppi can, winking at the camera.

Why it works: The vibrant orange attire matches the product, creating a strong visual cohesion and reinforcing the brand's energetic and fun image while showing another flavor.

A young woman in a red and white checkered dress, with a large red knitted bag, takes a sip from a pink Poppi can.

Why it works: This shot demonstrates product use, showing the consumer enjoying the drink. The relaxed action promotes the drink as a casual, everyday enjoyment.

A young woman in an orange sports bra and shorts stretches, balancing on one leg and holding her foot with her hand, leaning against the wall.

Why it works: The unexpected yoga pose introduces a health-conscious angle, aligning the product with an active lifestyle and wellness, subtly reinforcing the 'better' aspect of the soda.

A young woman in a deep pink, low-cut dress, with long dark hair, walks confidently down the hallway, adjusting her hair.

Why it works: The confident stride and glamorous dress suggest sophistication and readiness, implying that the product fits into a stylish and self-assured lifestyle, while reiterating a health benefit.

A young woman in a deep pink, low-cut dress, with long dark hair, gestures with her hand while holding a yellow Poppi can.

Why it works: This shot continues to showcase the product's attributes through on-screen text, blending product information with aspirational lifestyle imagery, ensuring health benefits are seen.

A young woman in an orange sports bra and shorts stretches, balancing on one leg and holding her foot with her hand, leaning against the wall.

Why it works: The quick cut back to the yoga pose reinforces the health message of 'high in fibre,' associating the product with physical well-being and a balanced lifestyle.

A young woman in a deep pink, low-cut dress, with long dark hair, gestures with her hand while holding a yellow Poppi can.

Why it works: This cut layers another key benefit, 'low cal,' over the glamorous imagery, directly addressing health-conscious consumers while maintaining the stylish brand identity.

A young woman in an orange sports bra and shorts stretches, balancing on one leg and holding her foot with her hand, leaning against the wall.

Why it works: Repeating the yoga pose with the expanded list of benefits further embeds the idea that Poppi is a healthier beverage choice, appealing to fitness-oriented viewers.

A young woman in a deep pink, low-cut dress, with long dark hair, gestures with her hand while holding a yellow Poppi can.

Why it works: This quick cut back to the stylish model holding the product reinforces the 'low cal' message within a desirable, fashion-forward context, marrying health with aspirational living.

A young woman in a white button-up shirt and black pants with black glasses, dances clumsily down the hallway, carrying an armload of books.

Why it works: This cut introduces a relatable, awkward charm, showcasing the versatility of the 'doorbell footage' concept by presenting a different persona, expanding the audience appeal beyond just glamour.

A young woman in a distressed, light green off-the-shoulder top over a black bra, with long dark hair, covers her face with her hands, then reveals a wink and a smile.

Why it works: Bringing back the playful character re-emphasizes the lighthearted and fun brand personality, maintaining consistency in emotional tone even with varied 'doorbell' scenarios.

A young woman in a white button-up shirt and black pants with black glasses, dances clumsily down the hallway, carrying an armload of books.

Why it works: The repetition of the 'clumsy' character reinforces the charming and authentic vibe, suggesting that Poppi is for everyone, not just the perfectly polished.

A young woman in a distressed, light green off-the-shoulder top over a black bra, with long dark hair, covers her face with her hands, then reveals a wink and a smile.

Why it works: This rapid sequence of different personas builds up to the reveal of the product, creating anticipation and highlighting the idea that Poppi is for diverse personalities.

A young woman in a red and white checkered dress, with long dark hair, holds a pink Poppi can towards the camera, winking.

Why it works: The reintroduction of the product with the bold statement 'soda's back, but better' is a powerful claim, framing Poppi as a superior, modern alternative.

A young woman in a deep pink, low-cut dress, with long dark hair, holds a yellow Poppi can to her lips, kissing it.

Why it works: The act of kissing the can personifies affection for the brand, creating an emotional resonance and suggesting that the product is truly loved by its consumers.

A young woman in a deep pink, low-cut dress, with long dark hair, holds a yellow Poppi can to her lips, kissing it.

Why it works: This final shot reinforces the 'soda's back, but better' message, sealing the ad with a memorable image of affection for the product, leaving a positive lasting impression.

A young woman in a red and white checkered dress, with long dark hair, holds a pink Poppi can towards the camera, winking.

Why it works: Ending with another direct, playful product shot with the tagline reiterates the core message and keeps the brand at the forefront of the viewer's mind.

A young woman in a deep pink, low-cut dress, with long dark hair, holds a yellow Poppi can to her lips, kissing it.

Why it works: The repeated kissing of the can, especially at the video's conclusion, is a strong emotional anchor, communicating undeniable love for the product in a memorable way.

A young woman in a red and white checkered dress, with long dark hair, holds a pink Poppi can towards the camera, winking.

Why it works: The final direct eye contact and product presentation solidify the brand's playful yet confident image, reinforcing the idea of 'soda's back, but better' as the closing thought.