Poppi Sparkling Soda: Shot-by-Shot Breakdown

A young woman with long blonde hair, wearing a burgundy sweatshirt and jeans, smiles and holds a small black object to her mouth as if speaking into a microphone. She gestures with a Poppi can, standing in a sunny outdoor area with many people on a grassy field, with a large university building in the background.

Why it works: This opening shot sets the scene and introduces the concept of the video, engaging the audience with a friendly, energetic host and the university environment.

Two young women, one with a black dress and brown bag, the other in a burgundy sweatshirt, stand on a sunny grassy field. The woman in burgundy holds a small black object and a Poppi can.

Why it works: This interaction introduces the 'double it and pass it on' game, showing the first participant making a generous choice, which encourages subsequent participants to do the same.

Two young women stand on a sunny grassy field. One wears a light blue dress with lace details and holds keys. The other, in a burgundy sweatshirt, holds multiple Poppi cans and speaks into a small black object.

Why it works: The consistent choice to double the Poppis creates a positive and generous atmosphere, building anticipation for how many drinks will be amassed and passed on.

Two young women stand on a sunny grassy field. One wears a yellow tank top and denim skirt. The other, in a burgundy sweatshirt, holds a stack of Poppi cans and speaks into a small black object.

Why it works: This shot continues the narrative of generosity, reinforcing the brand's association with positive social interaction and sharing among friends.

Two young people stand on a sunny grassy field. A young man in a white t-shirt and dark pants, carrying a backpack. The woman in burgundy holds a large stack of Poppi cans and speaks into a small black object.

Why it works: By showing a man also choosing to double, it broadens the appeal and inclusivity of the 'generosity' message, demonstrating that everyone is excited to share the product.

A young woman in a burgundy sweatshirt crouches and pushes a large, bright pink Poppi cooler on wheels across a grassy area. Several young people stand around a table with red cups in the background.

Why it works: This cut builds excitement and signifies a shift in the game's scale, revealing the large cooler full of Poppi drinks as the grand prize for the final 'double it' choice.

A young man in a white long-sleeve shirt and blue shorts stands next to an open, pink Poppi cooler filled with cans. The woman in burgundy stands opposite him, holding a small black object to his face.

Why it works: The climax of the game, where the final participant chooses to keep the large quantity of Poppis, creating a sense of victory and celebration for the brand.

A young man with curly hair, wearing a white long-sleeve shirt, reaches into a pink Poppi cooler filled with various flavored cans.

Why it works: This shot visually confirms the prize, showing the abundance of Poppi cans the winner gets to take, creating desire and demonstrating product variety.

A young man in a black t-shirt and white pants holds up two Poppi cans. He then hands one can to a woman in a white tank top and black shorts. Both smile, with a university building and people in the background.

Why it works: This concluding shot shows the immediate enjoyment and sharing of the product, reinforcing the social and celebratory aspect of Poppi and its presence at university events.