Commercial Usage Rights FAQ: Ownership, Clients, Broadcast, Limits
Who can run a Klip Kanvas video — ownership versus licence, paid ads and organic, client resale, rights after cancellation, territory, broadcast and OOH, and the restrictions that still apply.
You get a commercial right to run the videos you generate; you do not buy the actor’s face or the platform. This hub covers where those files can run, what agencies may hand to clients, what survives cancellation, and the broadcast, territory and impersonation limits that still apply.
01
Ownership
1.Do I own the videos I generate?
You retain rights in your own inputs — scripts you wrote, footage you uploaded, product shots, brand kit — and you receive a commercial licence to use the generated video. That is the useful version of “ownership” for an advertiser. You do not own the stock avatar’s likeness, the underlying models, or the software. You cannot register a stock face as your mascot or tell a client the performer is on your payroll. Terms still say we do not claim ownership of the content you create; they also say the service IP stays ours. If a contract needs a longer assignment of the finished MP4, that is a conversation with your own counsel against the live /terms, not a slogan on a pricing page.
#Ownership
2.Is the licence different on the free plan?
Commercial usage rights are not a paid-only gate. Videos you generate on the free 50-credit plan are still usable as ads and organic in the ways the terms describe. What the free plan does add is evaluation friction: files generated on free credits are watermarked, which is deliberate, so do not send a watermarked master to a client or to Ads Manager as if it were finished. Upgrade before anything is public-facing. Rights are about what you may do; watermarks are about which file you should use. Check /pricing for the current tier that removes the mark. Do not confuse a clean export with a transfer of avatar IP. Those remain separate stacks.
#Ownership
3.Who owns a custom clone of my founder?
The clone is a private asset in your workspace, built from a consent recording, and other customers cannot pick it from the 50+ public library. That is access control, not a deed to a human face. The person still has a likeness; the consent agreement is what lets you generate with it. If they leave, retire the avatar and request deletion so new renders stop. Between you and a client, write down who may keep using the face. Between you and us, deleting the clone removes it from future generations; it does not vacuum files you already downloaded. Cloning sits on higher tiers because consent review and private storage are real work. See the avatar-likeness FAQ for the consent path.
#Ownership
02
Where You Can Run It
4.Can I run the videos as paid ads?
Yes. Paid social is the job the product is built for: Meta, TikTok, YouTube, Reels, Shorts, and similar digital placements, in 9:16, 1:1 or 16:9 at 1080p. There is no per-view licence and no requirement to credit Klip Kanvas on the ad. You still have to follow the platform’s advertising rules, including AI disclosure, claims, and music. A commercial licence to the file is not a certificate that the ad will be approved. Restricted verticals, fake testimonials and trending sounds can still kill a perfectly “licensed” MP4. Pair this hub with the Meta and TikTok policy FAQs rather than treating a rights sentence as a pass from Ads Manager.
#Where You Can Run It
5.Can I use the videos organically and on my product pages?
Yes. Organic social, product pages, email, landing pages and sales decks are ordinary commercial uses of the finished file. Match the aspect ratio to the slot rather than stretching a 9:16 into a hero banner and calling it done — 16:9 exists for a reason. If the page implies the avatar is a real customer or a member of staff, you have left the lane the licence is comfortable with and entered a claims problem. Keep the production method honest wherever a reasonable person would think they are looking at a real endorsement. Organic use does not relax music rules either: a trending sound that is wrong in ads is often still wrong as a commercial site background.
#Where You Can Run It
6.Can I put the videos on Amazon, retail media or marketplaces?
Usually yes as digital advertising or listing video, subject to that network’s own creative specs and endorsement rules. Amazon and retail media will not care that the file came from us; they will care about claims, brands, and whether the person appears to be a real reviewer. Do not upload a talking-head that says “I bought this last week” unless that is a true, consented story. Check each network’s video length and safe zones; a 60-second UGC cut may need a 15–30 second sibling. 4K is rarely required. If a retailer asks who the on-screen talent is, the accurate answer is a licensed AI avatar, not “our customer.” Mis-describing talent is how a listing review becomes a bigger problem.
#Where You Can Run It
7.Do I have to credit Klip Kanvas on the ad?
No attribution requirement on paid-plan exports. The MP4 should not carry our logo; watermarks belong to the free evaluation tier. You also should not strip provenance in order to pass the file off as camera-filmed when a platform asks. No-credit is not the same as no-disclosure: Meta and TikTok AI labels are about synthetic media, not about our brand. Agencies may present the deliverable as their work; they should still tell the client the production method. If a procurement team wants us named as a processor in a vendor list, that is a different, accurate use of the name. See the white-label FAQ for what you can and cannot rebrand.
#Where You Can Run It
03
Client & Resale
8.Can an agency generate ads for clients?
Yes. Agency use is a normal pattern on paid plans: you generate, you QA, you deliver MP4s, you invoice for a creative service. Keep one workspace per client so brand kits and clones do not bleed. You must hold the rights to the client’s product imagery, claims and any custom likeness you clone. You may not present stock avatars as a talent roster you employ. You may not resell logins as if Klip Kanvas were your own hosted software — that is the white-label line. Deliverable white-label (clean paid exports) is available; product white-label is not. Put ownership of the finished files in the client contract, because the default between you and the client is whatever you wrote, not whatever we wish you had written.
#Client & Resale
9.Can I resell the raw files as stock footage or a template pack?
No. The commercial licence is to run and adapt the ads for a brand’s marketing, not to turn our avatars into your stock library, a Canva pack, or a marketplace listing of “50 UGC talking heads.” That would traffic in the likeness and in our service output as a competing product. Client delivery of finished campaign files is fine. Public resale of the avatars, the beds, or unbranded template packs is not. If your business model is a creative marketplace, this is the wrong engine to stock it with. That is a real restriction, not a tone. Use the output in campaigns; do not become an unlicensed avatar distributor.
#Client & Resale#Restrictions
10.Can the client keep running the ads if they fire the agency?
If you delivered the MP4s and the contract says they own the finished creative on payment, they can keep running those files. They cannot keep generating new ones from your workspace, and they cannot take a stock avatar with them as a person they hired. There is no one-click workspace transfer today, so handoff is exports plus whatever scripts you agreed to pass. This is why agencies should treat the workspace as production, not as the only archive. If the client’s founder was cloned inside your agency account, move or retire that clone according to the consent terms — do not leave a departing client’s face sitting in your library. Write the exit before the kickoff.
#Client & Resale
11.Can I show client work in my agency portfolio?
From our side, generated video comes with commercial rights, so we are not the party stopping a reel. From the client’s side, portfolio use is whatever your contract says, and brands in supplements, finance and competitive categories often refuse. Put a default portfolio clause with an opt-out in the statement of work. Do not surprise a client with their AI avatar on your homepage. Also describe the method accurately in the case study: licensed synthetic avatars, not “we cast 40 real customers.” Mis-describing production in a case study is how you create a rights problem you did not have in the ad account. None of this is legal advice; it is the operational split we see work.
#Client & Resale
04
After Cancellation
12.What happens to my rights if I cancel?
Rights in videos already generated survive cancellation. You may keep running the files you exported. You stop getting new renders, new credits, and eventually easy access to the live workspace if the account is later deleted. Download everything you care about before you cancel; do not use the product as cold storage. Rollover credits do not become a perpetual vault — unused credits on paid plans roll one billing cycle, and they do not pay out in cash. Custom clones should be exported as a problem list: if you still need that face, you need a plan, because a later deletion request will remove it from future generations. Cancellation ends the subscription. It does not claw back yesterday’s ads.
#After Cancellation
13.If I downgrade, do I lose the right to old 4K files?
No. Features like 4K export, cloning and extra seats stop being available for new work on the lower tier; files you already rendered remain yours to use. Download the 4K masters before the downgrade date if you still need that quality, because re-exporting at 4K later may be gated. 1080p is enough for almost all paid social. Downgrades take effect at the end of the current cycle, so you keep what you paid for until it expires. This is the same logic as rights-versus-capacity everywhere in the product: capacity can shrink, the licence on a finished ad does not snap off. Check /pricing for what each tier can still generate.
#After Cancellation
14.What if my account is suspended for policy abuse?
A suspension for prohibited content, impersonation attempts, or terms violations can cut access even if invoices were paid. That is a real limitation: the licence assumes lawful use. We may terminate or suspend for breach, and you should not plan a media calendar that has no offline copies. Downloads you already hold still sit on your disk; using them may still be unlawful if the content itself is unlawful. Do not build a second account to dodge a review. If you are an agency, a client who asked you to clone a celebrity is asking you to risk the workspace that holds every other client. Refuse the job. Access is not the same as a court-proof indemnity.
#After Cancellation#Restrictions
15.What should I download so I am not stuck later?
Every approved master in the aspect ratios you buy, a caption-clean copy if an editor will restyle, the script, and a note of the avatar and hook IDs. Store them in your own drive the day they are approved. Workspaces are production environments; they are not an archive with a 10-year SLA. If you use a custom clone, keep the consent artefact with your legal files, not only in the product. If you cancel, you still have what you downloaded. If you do not download, you are betting on account access you may later close. Time-to-first-ad is under 10 minutes; time-to-regret an undownloaded winner is one billing lapse. Treat files like any other agency deliverable.
#After Cancellation#Ownership
05
Territory & Duration
16.Is the licence worldwide?
Digital advertising use of the generated file is intended to travel with you into the markets you can lawfully buy media in. That is not a political-sanctions opinion, not an export-control opinion, and not a local advertising-law opinion. Some countries restrict synthetic media, influencer disclosure, health claims or foreign talent in ads; those rules are yours to check. Localising into 30+ languages does not mean every language market has the same advertising law. If a region requires a local-language disclaimer or a local entity on the landing page, the licence will not invent those for you. For sanctioned markets or high-risk categories, get counsel. We will not certify worldwide compliance because you picked Spanish on the render screen.
#Territory & Duration
17.Does the licence expire after a year?
There is no per-view meter and no “this ad dies in 12 months” clock on ordinary digital use of a finished file. Stock-avatar commercials still sit inside the actor licence we hold, which is built for advertising use rather than for you to operate a perpetual virtual spokesperson brand in every medium. If you need a stated term for a client MSA — two years of paid social, for example — write that between you and the client. If a talent consent for a custom clone is time-bounded, that bound wins: when consent ends, stop generating and stop using the face in new campaigns. Duration questions that matter are almost always on the clone and on your client paper, not on a hidden day-count in our renderer.
#Territory & Duration
18.Can I keep using a stock avatar as my brand mascot for a decade?
You can keep running specific ads you already made. You should not build the company’s entire public identity on a stock face you do not control as IP. The library refreshes; models improve; actors’ licences are for advertising use, not for you to trademark their appearance. If a decade-long mascot is the job, clone a person you have a contract with, or hire a real one. Concentration risk is practical as well as legal: one library face at frequency 2.5–3.5 on cold traffic will fatigue, and you will want a rotating cast anyway. Treat stock avatars as a cast, not as a founding partner. That limitation is the honest one to put in a brand book.
#Territory & Duration#Restrictions
19.Do I need extra clearance for paid social in a new country?
You need extra compliance, which is not always extra talent clearance. Stock-avatar advertising use is meant to travel; your claims, disclosures, packaging, and landing page may not. Health and finance rules in the EU, UK, US, India and Gulf markets are not interchangeable. If you localise the avatar into a new language, have a native speaker QA the script before you spend. Media buying in a country you cannot serve, or that bans the product, is not a rights win. Territory is a stack: talent licence, music licence, advertising law, platform policy, logistics. We sit on the first of those. The rest remain yours. A 3–5 minute render into a new language is the easy layer.
#Territory & Duration#Broadcast & OOH
06
Broadcast & OOH
20.Can I run the videos on connected TV or linear broadcast?
Treat CTV, linear TV, cinema and radio-style broadcast as an edge case, not as the default grant. The product is built for digital UGC ads at 1080p, 15–60 seconds, not for a 30-second network spot. 4K export exists on premium tiers for the occasional large-screen finish, which is still not the same as a broadcast talent and music clearance. If a media plan includes CTV, get a written read from sales and from your own counsel on talent, music and claims before you promise the client a TV master. Many teams recut the hook for CTV with real footage and keep AI for paid social. That hybrid is usually the grown-up answer. Do not “just upload the TikTok” to a DSP.
#Broadcast & OOH
21.Can I use the ads on out-of-home screens?
A mall screen, a taxi TV, a stadium board or a store loop is not a Meta feed. Talent, music and local advertising rules can all shift, and the file specs shift too — 9:16 on a wide board looks like a mistake. If OOH is in the brief, say so before you generate, export the right aspect, and confirm the music bed is cleared for that use. Included production music is aimed at digital ads; do not assume a mall loop is included. Avatars that look fine at arm’s length on a phone can look obviously synthetic on a 6-metre LED, which is a quality limit as well as a rights limit. When the screen is the size of a bus, film the hero and use AI for the feed.
#Broadcast & OOH
07
Restrictions
22.What am I not allowed to generate or run?
Misleading, fraudulent or illegal content; impersonation of real private people, celebrities or officials; deepfakes used to deceive; hate; adult content involving anyone who could be a minor; unsubstantiated medical or income miracles you intend to run as proof; and anything that infringes someone else’s IP. You also may not reverse-engineer the models or scrape the avatar library into your own weights. Uploads that try to clone a person without a verified consent recording are rejected. The generator will often technically produce a reckless script if you type one — that is a limitation, and it is why a human claims pass exists. We do not certify that a given file is lawful to run. The advertiser still owns that decision.
#Restrictions
23.Can I imply the avatar is a real customer or employee?
No. That is the restriction teams trip on after they have understood “commercial rights.” A licence to run the video is not a licence to invent an endorsement. Do not add “verified buyer,” fake names that match real people, or “our head of product” unless they are that person and they consented to the clone. Disclosure of AI does not fix a fake testimonial; it just labels the deception. This is both a platform-policy problem and a consumer-protection problem. If social proof is the strategy, use real, consented customers or keep the ad in product-explainer language. Rights and honesty have to travel together or the first one is worthless.
#Restrictions
24.Can I trademark the stock avatar’s face or name them as my mascot?
No. You do not acquire a property right in a stock performer’s appearance, and naming them as a house character you own is how you walk into a likeness dispute. Custom clones of people you contracted are the path to a house face, with a consent term that matches the duration you need. Even then, you are licensing a person’s likeness, not buying it like a logo file. If brand legal wants an owned character, commission illustration or hire talent on paper that assigns what they are willing to assign. Do not try to close that gap with a library filter. This is a hard product and legal limit, and it is one we will not “enterprise away” in a side letter that pretends a stock actor is your IP.
#Restrictions#Ownership
25.Does a commercial licence mean the ad is legally compliant?
No. A commercial licence answers “may I use this file in advertising as far as our tool and talent stack are concerned.” It does not answer advertising law, platform policy, health claims, consumer protection, or your category’s substantiation duties. Those remain the advertiser’s. We will keep repeating that because it is the sentence teams try to buy their way out of. Use the licence, then do the policy pass, then launch a 6-creative test. If someone in procurement tries to fold “compliance” into the order form as if it were a feature like 4K, send them this hub and the GDPR and Meta FAQs instead of a cheerful yes. Cheerful yeses are how you get a dispute.
#Restrictions
Ready to put this into practice?
Create your first AI UGC video ad in minutes — no filming, no actors, no editing.
