The AI UGC Ad Launch Cheatsheet: Benchmarks, Specs & Checklists
This is the reference sheet our team keeps pinned: every benchmark, spec, budget rule and checklist you need when taking an AI UGC creative from render to launch. The guide below walks through the framework; the full cheatsheet tables at the end are free to unlock with your email.
Why benchmarks beat intuition
Most creative decisions get argued from taste — 'I like this hook better'. Benchmarks end the argument: a hook either clears a 30% 3-second view rate or it doesn't. This guide gives you the reference numbers we've collected across thousands of AI UGC campaigns, so every debate about a creative can be settled by comparing it to a number.
The launch framework in 4 phases
Phase 1 — Produce: one product, one body script, 3 hooks × 2 avatars, batch-rendered. Phase 2 — Launch: one consolidated ad set, broad targeting, budget at 2–3× target CPA daily. Phase 3 — Read: after 48–72 hours, judge in funnel order (hook rate → hold rate → CTR → CPA). Phase 4 — Scale: kill losers, iterate near-winners, raise winner budgets 20–30% per 48 hours. The cheatsheet below turns each phase into exact numbers and checkboxes.
How to use the cheatsheet
Bookmark this page and check your campaign against it at each phase gate. The tables cover: performance benchmarks by funnel stage, platform-by-platform video specs, budget formulas by CPA target, and the pre-launch checklist we run before every single campaign. Unlock once — it stays unlocked on this device.
The full cheatsheet below includes 4 reference tables: performance benchmarks, platform specs, budget formulas and the 12-point pre-launch checklist.
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