Win/Loss Creative Readout Sheet
A scoring sheet for creative tests: sample-size floors, win/loss/inconclusive bands by metric, what to scale vs kill vs iterate, and the one-page readout the next sprint actually uses.
TikTok Spark Ads Cheatsheet
Spark Ads as a lookup sheet: authorization codes, post-first rules, inherited social proof, CTA overlay, expiry bands and QA versus cold in-feed uploads.
Shopify Pixel + CAPI Checklist: EMQ, Dedup and Event QA
A Shopify-specific Meta Pixel and Conversions API checklist: channel settings, standard events, shared event_id dedup, user-data for EMQ, consent, and Events Manager pass/fail.
Product-URL-to-Ad QA Checklist
Pass/fail QA for URL-to-ad generation: scrape fidelity, claims and price match, image/B-roll use, avatar and voice, captions and specs, and the landing-page gate before you spend.
Multilingual Ad Localization Cheatsheet
A localisation lookup sheet: translate vs transcreate, character-expansion and caption budgets, currency and claims by market, casting/voice rules, and the native QA gate before you buy traffic.
Meta Advantage+ Setup Cheatsheet
Advantage+ shopping setup as lookup tables: pixel floors, catalogue QA, creative diversity, existing-customer cap, learning rules and AI UGC load — not a targeting essay.
Looker Studio Ad Dashboard Cheatsheet
A Looker Studio cheatsheet for paid-social ads: page map, metric formulas, blend keys, date windows, filters that lie, and the scorecard a founder can read in five minutes without a 20-tile mural.
Google Demand Gen Asset Specs Cheatsheet: Images, Video, Text
Demand Gen asset specifications: logo, image and video ratios and pixel sizes, duration and file caps, text character limits, placement eligibility and asset-group composition.
Google AI Max Asset Checklist
Asset, pin, feed, URL-expansion and claims checklist for AI Max on Search — plus the PMax/Demand Gen files AI Max will not invent for you.
Gemini + Google Ads Workflow Cheatsheet: RSA, Demand Gen, QA
A Gemini-to-Google-Ads operating sheet: input pack, RSA character maths, Demand Gen asset copy, pin rules, policy QA and the upload order so generated text does not break the auction.
Frequency & CPM Diagnostic Sheet
A diagnostic sheet for rising CPMs: frequency bands (cold fatigue 2.5–3.5), mix-shift detectors, auction-vs-creative isolation tests, and the scale / refresh / wait / rollback action grid.
Founder-Led Ad Script Cheatsheet: Beat Maps and Line Templates
Beat-by-beat founder-to-camera scripts — origin, contradiction, floor demo, honest caveat — plus clone-consent rules and a test matrix that is not a UGC skeleton with the job title swapped in.
Founder's First 90 Days of Paid Social: Operating Sheet
A 90-day operating sheet for founder-led paid social: tracking and offer gates, budget bands, account structure, creative volume, kill rules, and the week-by-week scorecard from day 1 to day 90.
Cold Traffic Hook Benchmarks Cheatsheet: 30%+ vs Under 20%
Cold-only hook-rate bands by platform and opener type, first-frame diagnostics, sample-size floors, warm-bleed checks and recut rules — good is 30%+, weak is under 20%.
Claude Brand-Voice Prompt Sheet for Ads: Voice, Claims, QA
A Claude system-prompt sheet for ad copy: brand-voice fields, calibration examples, claim-safe rewrites, script generation and a compliance pass with pass/fail codes.
ChatGPT Prompt Library for UGC Ads: Hooks, Scripts and QA
Copy-paste ChatGPT prompts for UGC ads: input pack, hook batches, timed scripts, variation grids and a claim-safe rewrite pass — with output schemas you can brief or render from.
ChatGPT Ads Creative Specs Cheatsheet
Chat card specs, context-hint rules, image sizes and QA bands for OpenAI Ads Manager — confirm live fields on the day you build; this sheet is the working reference.
AI UGC vs Human UGC Decision Sheet
A decision sheet for AI UGC versus hired creators: cost and cycle-time bands, when humans still win, hybrid split by job, rights/disclosure, and the kill criteria that stop you using the wrong tool.
AI Overview & GEO Checklist for Brands: What to Do and Ignore
An operational GEO checklist for brands: eligibility, unique content, ecommerce/local feeds, measurement in Search Console, and the hacks Google says to ignore — not a ranking-magic playbook.
Agency–Client AI UGC SLA Cheatsheet
The agency–client SLA for AI UGC: volume by spend, turnaround and revision caps, approval windows, disclosure ownership, kill-rule authority, and the artefacts that make a retainer measurable.
Creative Fatigue Audit: The Weekly Diagnostic Sheet
Weekly fatigue diagnostics with numeric triggers, frequency bands (including 2.5–3.5 on cold), a decay-curve table, and refresh-versus-rebuild rules.
Pre-Launch QA Checklist: 45 Checks Before You Spend a Dollar
Forty-five pass/fail checks covering creative specs, copy and claims, tracking, campaign structure, landing page and launch gates — with numeric thresholds, not vibes.
Offer & Angle Grid: 30 Angles Mapped to Offers and Audiences
Thirty creative angles mapped to offer type, audience temperature and the metric each angle should move — a testing grid, not a brainstorm list.
The AI UGC Ad Launch Cheatsheet: Benchmarks, Specs & Checklists
A complete reference sheet for launching AI UGC video ads — performance benchmarks, platform specs, testing budgets and pre-launch checklists in one page.
Objection-Handling Matrix: Every Common Objection, Answered On Screen
A lookup matrix of common ad objections with a spoken rebuttal, the proof asset to show, the script beat it belongs in, and the funnel stage that needs it.
B-Roll Checklist for Product Ads: The 40-Clip Shot Bank
A 40-clip B-roll shot bank for product ads: universal hero and pack shots, hands-in-use, texture and proof inserts, lifestyle cutaways and vertical add-ons, with duration, lighting and cutaway-ratio rules.
Shot List Templates for UGC Ads: Ready-to-Brief Sheets
Five ready-to-brief shot lists for unboxing, demo, talking-head, lifestyle and comparison ads, each shot specced by framing, angle, duration, prop and lighting.
UGC Script Skeleton Library: 10 Structures with Timings
Six named UGC script skeletons — PAS, unboxing, 3-reasons, myth-bust, day-in-the-life and testimonial — each broken into second-by-second beats you can brief or generate directly.
Jewellery Ads Cheatsheet: AOV Tiers, Trust Signals and Benchmarks
Fashion, fine and bridal jewellery economics with distinct CPM, CTR, CPA and AOV bands, trust-signal templates, macro shot lists and the occasion calendar this vertical actually spends on.
CTA Library for Video Ads: Wording, Timing and Placement
Spoken, on-screen and button CTA lines organized by intent, plus timing marks for 15s/30s/45s ads and an urgency ladder with expected CTR impact.
Info Product & Course Ads Cheatsheet: Funnels, Benchmarks, Compliance
Funnel types, observed CPA and AOV bands by ticket, creative formats — and the income-claim landmines that get courses banned, refunded and charged back.
Hook Formula Library: 40 Fill-in-the-Blank Openers
Forty fill-in-the-blank hook templates organized by archetype, each with the vertical it fits, the funnel stage it's built for, and a target hook rate to test against.
Local Services Ads Cheatsheet: Radius, Lead Costs and Creative
Radius rules, observed lead costs by trade, creative that books jobs — and a hard warning against fake local-customer avatars that get accounts banned and jobs disputed.
Blended vs Platform ROAS: The Attribution Maths Cheatsheet
MER, aMER and platform ROAS formulas, attribution-window comparisons and the reconciliation workflow for spotting a normal reporting gap versus a broken pixel.
Creative Volume Per Spend Level: How Many Ads You Actually Need
New creatives per month by daily spend, starter batch composition (3 hooks × 2 avatars), hook-to-body ratios and refresh cadence as budget rises.
SaaS Ads Cheatsheet: Trial Funnels, CAC Maths and Creative Specs
Trial-funnel maths, observed CAC and payback bands by ACV, creative specs for founder vs product vs customer ads, and the kill/scale gates we use on Meta and LinkedIn for B2B SaaS.
LTV-to-CAC Thresholds: The Decision Sheet
LTV:CAC bands by business model, payback windows, repeat-rate multipliers and the allowable-CAC formula that turns lifetime value into a kill, tolerate or scale call.
Fitness & Equipment Ads Cheatsheet: Benchmarks and Claim Rules
Observed CPM, CTR, CPA and AOV bands for fitness accessories, home equipment and machines, plus the claim swaps, demo shot lists and January/BFCM calendar this vertical actually runs on.
Break-Even ROAS Table by Gross Margin
Break-even ROAS from 20-80% gross margin, contribution-margin haircuts for COGS, shipping and fees, and a target ROAS ladder by growth goal.
Pet Brand Ads Cheatsheet: Hooks, Benchmarks and Shot Lists
Vertical-specific hooks, shot lists, seasonality and observed CPM, CTR, CPA and AOV bands for pet food, treats, supplements and durables — plus the claim lines that get ads rejected.
Budget Scaling Increments: When and How Much to Raise
Percent increments by budget tier, the signals required before a raise, cooldowns, horizontal vs vertical rules and rollback triggers.
CPA-to-Daily-Budget Calculator: The Rules Sheet
How to turn a target CPA into a daily budget: the minimum vs recommended multiplier, the 50-conversion learning-phase rule and ad-set count math.
Home & Kitchen Ads Cheatsheet: Demo Formats and Benchmarks
Demo-led formats for home and kitchen ads, observed CPM/CTR/CPA bands, second-by-second skeletons, problem-framing rules and a vertical seasonality calendar.
Creative Testing Budget Formulas: How Much to Spend Per Ad
Spend-per-creative formulas by target CPA, minimum conversions for statistical confidence, a test-duration table and concurrency rules for how many ads to run at once.
Apparel & Fashion Ads Cheatsheet: Catalog, Creative and Benchmarks
Apparel-specific CPM, CTR, CPA and return bands, catalog and DPA notes, hybrid creative templates, and why AI cannot fake garment drape — film on-body, generate the opinion layer.
Seasonal Ad Benchmark Calendar: CPM, CVR and Budget by Month
A month-by-month index of CPM and CVR, creative lead times per key period, a week-by-week BFCM ramp table, and peak months by ecommerce vertical.
Skincare Ads Cheatsheet: Before/After Rules, Benchmarks and Hooks
Before/after rules for beauty ads, observed skincare CPM/CTR/CPA bands, routine and texture hooks, hybrid demo mix and shade-casting notes for paid social.
Retargeting & Warm Audience Benchmarks Cheatsheet
CPA, CTR and CVR bands for 10 warm audience types, frequency ceilings before fatigue, and how to split budget between cold, warm and retention.
Ad Benchmarks by Budget Tier: $50/day to $5,000/day
What to expect at each spend tier — sustainable creative count, learning-phase speed, CPA variance and account structure, from $50/day to $5,000/day.
Supplement Ads Cheatsheet: Benchmarks, Angles and Claim Limits
Observed supplement-ad CPM, CTR, CPA and AOV bands, the angles that survive review, claim limits, hybrid shot mix and seasonality — plus the kill rules for miracle hooks.
CPM Benchmarks by Country, Placement and Objective
Our observed Meta CPM ranges across 8 countries, 7 placements and 6 objectives, plus the multipliers that explain a sudden CPM spike.
Music, Voice & Likeness Rights Cheatsheet for Paid Ads
Licence types by use, why trending TikTok sounds are not usable in paid ads, AI voice and face consent, commercial-use rules and a takedown-risk table for UGC ads.
CPA & ROAS Benchmarks by Vertical: The Reference Table
Observed first-order CPA and ROAS ranges by vertical and AOV band, plus blended return and payback windows so you stop comparing unlike businesses.
Health & Supplement Ad Claims: The Substantiation Cheatsheet
Claim tiers, banned-to-compliant phrase swaps, evidence-file requirements and typicality rules for health and supplement ads — not legal advice; the advertiser owns compliance.
CTR Benchmarks by Funnel Stage, Platform and Format
Outbound vs all-clicks CTR bands by cold, warm and hot audiences, plus platform, format and CTR-to-CVR pairing rules.
AI Disclosure & Synthetic Media Checklist for Ad Creative
Pre-upload checklist for AI UGC ads: when disclosure is required, platform toggles, on-creative wording, metadata, avatar/voice consent records — with the advertiser owning compliance.
Hook Rate & Hold Rate Benchmarks: What Good Looks Like
Observed hook-rate and hold-rate bands by platform, vertical and funnel stage, plus the diagnosis matrix for which half of the ad to recut.
TikTok Ad Policy Checklist: What Gets Rejected and Why
TikTok ads rejection checklist: native-format traps, claim and overlay rules, restricted categories, music and Spark limits, synthetic-media disclosure, and observed review timelines. Not legal advice — the advertiser owns compliance.
Static & Carousel Ad Specs Cheatsheet for Meta and TikTok
Image resolutions, headline and primary-text character limits, carousel card counts, sequencing rules and file-type limits for static and carousel ads on Meta and TikTok.
Meta Ad Policy Checklist: The Pre-Submission Review Sheet
A pre-submit review sheet for Meta ads: personal-attribute traps, banned-phrasing swaps, restricted-vertical gates, landing-page match, AI disclosure and the appeal path. Not legal advice — the advertiser owns compliance.
Thumbnail & Cover Frame Specs: The Full Reference Sheet
Exact thumbnail and cover-frame resolutions per platform, how each surface auto-crops or lets you override it, text-overlay rules, and the QA thresholds we check before a first frame ships.
Creative Asset Handoff Checklist: Brand -> Editor -> Media Buyer
The brand-to-editor-to-media-buyer handoff: deliverable manifest, file naming, folder tree, approval gates and SLA table so a 6-creative batch can launch without a Slack archaeology project.
Video Export Settings: Codec, Bitrate & File Size Reference
The export settings reference sheet for social video ads — codec and container by platform, a bitrate ladder by resolution, keyframe interval, audio LUFS targets and max file sizes.
UTM Schema Cheatsheet for Paid Social
A paid-social UTM schema: parameter-by-parameter values, dynamic macros for Meta, TikTok and YouTube, casing rules, GA4 field mapping and the QA checks that catch stripped query strings.
Caption & Subtitle Specs Cheatsheet for Social Video Ads
Exact font sizes per aspect ratio, words-per-card limits, reading-speed budgets, contrast rules and burn-in vs SRT guidance for captioning social video ads that get watched on mute.
Creative Naming Conventions: A Schema You Can Actually Report On
A reporting-ready creative naming schema: field order, allowed values, delimiter and casing rules, worked examples, and the parsing checks that keep Ads Manager exports pivotable.
Safe Zone Map for Vertical Video Ads: Pixel-Exact UI Margins
Pixel-exact safe zones for TikTok, Instagram Reels, Stories, Snapchat and YouTube Shorts on a 1080×1920 canvas — where UI covers your frame and where captions and logos actually stay visible.
Meta Ad Account Structure Cheatsheet: Campaigns, Ad Sets, Budgets
Campaign, ad-set and budget templates by spend, CBO versus ABO rules, consolidation thresholds and the exclusion map that keeps testing, scaling and retargeting from colliding.
Aspect Ratio Matrix for Paid Social: Which Ratio, Which Placement
A decision matrix for 9:16, 4:5, 1:1 and 16:9 in paid social: which ratio fits which placement, how much frame you lose converting between them, and how many exports you actually need.
The Monthly Creative Sprint: A Week-by-Week Operating Sheet
A 4-week creative operating cadence with owner, output and gate per week, capacity maths by spend tier, and a sprint scorecard you can run without a 12-person team.
Video Ad Specs by Platform: The 2026 Master Cheatsheet
Every video ad spec you need in one place: aspect ratio, resolution, duration, bitrate, file size and caption rules for Meta, TikTok, YouTube, Pinterest and Snap.
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